How well do you really know your online fans? Do you know who they are, what they want from you, and what they’ve done? The bigger your fan-base gets the harder it is to treat fans like individuals and not of a hive mind or a faceless mob. Today is going to go through 3 Reasons you don’t understand your fan-base.

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1.No Idea Where They Live

Now we’re not saying that you should keep track of everyone’s personal address, but having an awareness of the general location is key: country, city, region, and what venues are nearby.

I’ve often times been scrolling through facebook or Instagram, and I’ll come across a band promoting a show that is nowhere near me. Instant delete, don’t show me this ad again. Or you’ll be looking at a paid for ad and it has every state or province in it but yours, this is almost a piss off to your fans. Better to have a log of where they live and what information is best channeled to them.

It’s fine if you didn’t get any location information when they signed up for your list, but at least use social algorithms to target by location if its a location specific message or request.

2.You Don’t Know What They’ve Bought

Knowing how and when someones has given you money is crucial information, there’s nothing worse as a fan or consumer to know that the business/brand/artist that you contributed to didn’t even realize that you’ve already made this exact purchase, and then keeps advertising it to you.

Thus there is no reason  to advertise your album to people who have it already, and who’s most likely to purchase your next record? Yeah you guessed it people who bought your last one. It’s important to treat these fans with respect and honesty.

Try and give your email subscribers purchase information, including history and use this information to alter your ads so you don’t mix up new customers with existing ones.

Now with most platforms (CD Baby, Bandcamp, Kickstarter) you will have access to customer records, this is helpful for you to store information. Setup a spreadsheet and log as many of your fans information as possible. Not to be creepy or malevolent with, but to be able to best satisfy your fans and give them the information/products that best suits them.

3.Not Knowing Their Interest Level

How dedicated is this person to your music? Do they want daily updates, or are they just interested in your big news? Are they the type of fan who wants a daily tour vlog, or is an update when a new song is coming out/a tour in their area enough?

These are crucial ideas to ponder when it comes to looking at your fans. A great way to do this is to set up a questionnaire or send out an email to your email mailing list. And ask them simply how connected and updated they’d like to be, you can then add this information to your spreadsheet, and start to properly connect people the way they’d like to be connected.

This connection puts you on the next level with your fans, now each fan feels as though you’re individually satisfying them. Talking to them as individuals will instantly show your fan-base that you care, will give you some serious clout, and will help in the future for selling merch, tracks, and tour tickets.

If you head over to you can post your tracks and have direct access to promotion companies without all the mess of figuring out how to contact and stumbling through email contacts.

Automate your entire marketing process so you can spend more time where it matters most – in the studio. No more wasting time searching the internet for promotion. No more sending hundreds of emails to promoters that rarely respond because of their flooded inbox.

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